Doing It In Public
What the hell am I doing here?

In 2019 I’m committing to building a mobile app in public, from idea through launch. It’s an opportunity to join me as I struggle through all it takes to launch an app as one person doing this in my spare time.

Yes, I’m scared. I’m going to be as transparent as possible every step of the way: sketching, prototyping, user testing, interface design, visual design, data modeling, API design, client-side development, backend development, testing, et cetera, et cetera. Things will get messy. Raw. Ugly, even. But by launch I’ll have a real app that I expect people will pay real money for.

I feel only slightly better because I’ve done it before. In 2016 I built and launched an iOS app as a side project, Basic Weather, the daily weather app for gif lovers. It was an enormous challenge, and honestly way more work than I anticipated. But like most hard things, it was really rewarding. And I wished I had shared the experience along the way.

The only thing I’m settled on right now is the vision for what I’ll be making. As an amateur photographer, I’ve struggled to get thoughtful feedback on my work. I gave Instagram a chance, but it’s clearly not the right tool for that. I want to make a tool for photographers to get actionable, constructive feedback on their work, while avoiding the toxic mechanics that poison most social sharing tools.

If you’re a designer, developer or product person, it’s a chance to see how I tackle the challenges you’re well familiar with. If you’re not, it will be a peek behind-the-scenes at how an app gets made.

You can sign up for the newsletter here: https://overinstagram.com. Also, I want to hear from you. What would you like to learn? How can I make this great for you?

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